MDR JUMP
Creating a love brand
The Task
The JUMP brand, well established in eastern Germany, was to become something more: Namely, a life companion communicating across various media genres that is there for the people in the MDR broadcast area both on-air, digitally and on location.
![](https://www.bdacreative.com/wp-content/uploads/2023/04/mdr_jump_dance2_web-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/04/mdr_jump_comedy_image-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/04/mdr_Jump_music.jpg)
Vibrant, optimistic, emotional and communicating at the very same level. The new design turns the brand into a love brand.
We already show the energy that lies in JUMP in the logo, which we literally let jump.
Depending on the genre, the logo is animated anew each time.
![](https://www.bdacreative.com/wp-content/uploads/2023/04/2022_Jump_bgd_gelb_16x9-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/04/mdr_Jump_Logo_blue_web-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/04/2022_Jump_bgd_orange_16x9-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/04/2022_muster_09-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/04/2022_muster_28-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/04/mdr_Jump_Logo_green-1024x595.png)
A fresh color palette and graphic elements derived from the logo convey optimism and provide boldness.
![](https://www.bdacreative.com/wp-content/uploads/2023/04/mdr_Jump_digital-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/04/mdr_Jump_Logo_social-1024x576.jpg)
The design system allows to integrate visuals of different quality into the overall look.
![](https://www.bdacreative.com/wp-content/uploads/2023/04/MRD_Jump_Dooh2-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/04/mdr_Jump_comedy.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/04/mdr_Jump_Dooh1-1024x576_web-1024x576.jpg)
Colorful, dynamic and always on the moving. That’s the new MDR JUMP.