Presentation opener for the Music Impact Study

A project that’s like music to our ears

How does background music influence revenue in gastronomy and retail? That’s what GEMA, the usage rights organisation for composers and lyricists in Germany, wants to find out through their new study.

To help present this project to potential partners, we went beyond the confines of a traditional trailer and – truly embracing the nature of the study – composed an original song.


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Striking the right chord

We didn’t just pick up a guitar and mic to record our song – we also took digital pen to paper to handcraft every carefully designed detail of the video’s illustrations and animations.