The FIFA Women’s World Cup on ARD
Football fun and games on the other side of the world.
A topsy-turvy World Cup
After the controversial and fraught men’s World Cup in Qatar, it’s finally time to celebrate the beautiful game again with summer’s biggest football event. And all the excitement is unfolding in two dream-worthy destinations: Australia and New Zealand.
Reason enough to turn everything on its head in our campaign for ARD.
Including these two mixed-media trailers, which got the crowd going wild – both on air and off.
A winning design
A punchy colour palette and bright patterned graphics that swept against the letters W and M from Weltmeisterschaft, German for ‘World Cup’, created that unmistakable ‘World Cup turned on its head’ feel.
Our bold design stole the show on Germany’s channel 1 station, Das Erste.
And even splashed the Sportschau studio with a fresh new look.
A campaign built to flip expectations
That’s how you make a campaign fun from all angles.