Prime Video

Amazon is bringing the Champions League home

Germany or Italy? Either way, BDA

Prime customers are gearing up for the big Champions League final. Or, as the Italians say, ‘Amazon ti porta la UEFA Champions League’. Because this year, our campaign doesn’t just feature German fans tuning in to the new season – the tifosi from Milan to Naples are front and centre too.

Done deal: BDA transfers from Bayern Munich to Milan

The world’s greatest footballers love a challenge – and so do we. Juggling countless international engagements and getting A-list stars in front of the camera is all in a day’s work. And so, on top of our home game, we played away in Italy. The result: A second campaign filmed in Italian with a multinational team.

A perfect score, home or away

Show us what football is all about – that was our brief from Amazon. And we were more than happy to deliver, with diverse out-of-home ads featuring stars of the top German and Italian teams.

Then we went to extra time

Thinking from match to match? That’s our speciality, too. Our campaign follows every top match on Tuesday – and every ‘migliore partita’ on Wednesday.

Behind the Scenes