Winter sports on ARD
A campaign with experts in their element.
Winter. Just our sport.
Winter. That means: finally some great sports entertainment again – after all, biathlon, ski jumping, alpine skiing and co. are still the best weekend pastime in the cold season.
This applies not only to the fans – but also to the four ARD experts, who are at home in winter sports. As they prove in our campaign.
By loading the video, you agree to Vimeo's privacy policy.
Learn more
Shooting in the expert’s cabin
In beautiful Munich, a wintery mountain cabin is being built, where we were able to shoot several spots for the “Winter. Just our sport” campaign.
We had quite a sporty workload there while shooting the trailers, idents and commercials – and quite a lot of fun.
By loading the video, you agree to Vimeo's privacy policy.
Learn more
It’s snowing on-air assets
The winter is long. That’s why we produced several trailers for the entire winter sports season, …
By loading the video, you agree to Vimeo's privacy policy.
Learn more
many small scenic idents from the expert cabin, …
By loading the video, you agree to Vimeo's privacy policy.
Learn more
By loading the video, you agree to Vimeo's privacy policy.
Learn more
By loading the video, you agree to Vimeo's privacy policy.
Learn more
By loading the video, you agree to Vimeo's privacy policy.
Learn more
entertaining announcements …
By loading the video, you agree to Vimeo's privacy policy.
Learn more
By loading the video, you agree to Vimeo's privacy policy.
Learn more
and – for the breaks – cozy advertising bumpers.
By loading the video, you agree to Vimeo's privacy policy.
Learn more
By loading the video, you agree to Vimeo's privacy policy.
Learn more
By loading the video, you agree to Vimeo's privacy policy.
Learn more
By loading the video, you agree to Vimeo's privacy policy.
Learn more
By loading the video, you agree to Vimeo's privacy policy.
Learn more
By loading the video, you agree to Vimeo's privacy policy.
Learn more
Mountains of sport – even in the key visual
The key visual is a collage of various winter sports athletes around the S-shape of the “Sportschau”.
The design plays with a white, wintry world and strong contrasting colors in coral and blue.
By loading the video, you agree to Vimeo's privacy policy.
Learn more
Amazing! Thanks, cut.
By loading the video, you agree to Vimeo's privacy policy.
Learn more
