Winter sports on ARD
A campaign with experts in their element.
Winter. Just our sport.
Winter. That means: finally some great sports entertainment again – after all, biathlon, ski jumping, alpine skiing and co. are still the best weekend pastime in the cold season.
This applies not only to the fans – but also to the four ARD experts, who are at home in winter sports. As they prove in our campaign.
Shooting in the expert’s cabin
In beautiful Munich, a wintery mountain cabin is being built, where we were able to shoot several spots for the “Winter. Just our sport” campaign.
We had quite a sporty workload there while shooting the trailers, idents and commercials – and quite a lot of fun.
It’s snowing on-air assets
The winter is long. That’s why we produced several trailers for the entire winter sports season, …
many small scenic idents from the expert cabin, …
entertaining announcements …
and – for the breaks – cozy advertising bumpers.
Mountains of sport – even in the key visual
The key visual is a collage of various winter sports athletes around the S-shape of the “Sportschau”.
The design plays with a white, wintry world and strong contrasting colors in coral and blue.