The Walt Disney Company
Malcom in the Middle
Launch campaign
The Walt Disney Company
Malcom in the Middle
Launch campaign
Our task
Bring the art work (agency: The Refinery) to life in placements across the US — from bus shelters to Times Square and LA billboards — plus bespoke animations for the main trailer and teasers.
Our idea
Life's Still Unfair — nowhere is that clearer than on the face of Frankie Muniz in our main execution. We wove the same frantic, lovable chaos that made Malcom one of the most cherished series of the last two decades into every execution.
Scope of work
Anamorphic placement, LA
Hang, LA
Walk Manhattan, NYC
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