Our task
Development of a campaign that makes Germany's oldest Bundesliga programme indispensable for real fans even in times of reduced sports rights.
Our idea
Only with the Sportschau it is a real Saturday: We are consolidating the sports show as one of the irrefutable rituals by which you can recognise real fans.
Scope of work
Key art, trailers, DOOH, OOH, display, audio spots
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