The Walt Disney Company — Malcolm in the Middle

The Walt Disney Company
Malcolm in the Middle
Launch campaign
The Walt Disney Company
Malcolm in the Middle
Launch campaign
Our task
Bring the art work (agency: The Refinery) to life in placements across the US — from bus shelters to Times Square and LA billboards — plus bespoke animations for the main trailer and teasers.
Our idea
Life's Still Unfair — nowhere is that clearer than on the face of Frankie Muniz in our main execution. We wove the same frantic, lovable chaos that made Malcolm one of the most cherished series of the last two decades into every execution.

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Anamorphic placement, LA
Hang, LA
Walk Manhattan, NYC
Back to work
Want to know more?
Contact benjamin.kerneck@bdacreative.com