Our task
In 2026, ARD — Germany's largest public broadcaster — launched ARD Sounds: one app for all its audio: podcasts, news and radio. Our job was to create a brand that stands out in a crowded, fast-growing market: capturing the hearts (and ears) of the audience.
Our idea
A vibrant identity built to show how much there is to discover in ARD Sounds. Sweeping gradients convey range, overlapping layers suggest depth, and in motion each layer reveals what’s underneath, inviting you to dive in.
Scope of work
Brand design, logo, motion logic, style guide.
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