Redesign the NDR channel brand to carry the full weight of the NDR umbrella brand while working just as well beyond it. Modular, scalable, combinable: simple in theory, interesting in practice.
Our idea
Truly Nordic: direct, understated, quietly confident. Clean shapes, precise typography and strong contrasts form a flexible system that’s elegant without trying too hard. Just like the North.
Scope of work
Continuity, promo and social media packaging for all channel communications.
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Motion with purposeThe animation is deliberately simple: direct, unfussy and true to a Nordic sensibility. With clear attitude, it gets straight to the point and keeps focus on the content.
In social: The same minimalist design, with more room to play. Light or dark, the system stays high-contrast and accessible — flexible enough for any message, without losing its identity.
