GEMA, the organisation of composers and lyricists in Germany, launched a study to find out what effect background music has in retail and gastronomy. This study was to be presented in a film. A year later, the progress of the project was to be communicated in another film.
Our idea
The sung study design: We composed and produced a music video for a fictitious, animated singer-songwriter.
Scope of work
Two music videos.
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We did everything ourselves: from the composition to the lyrics, from the singing to the recording, from the character design to the complete animation.
