GEMA
Music Impact Study
B2B Campaign
GEMA
Music Impact Study
B2B Campaign
Our task‍
How emotional can an impact study be? Very! For GEMA, the organisation of composers and lyricists in Germany, we were to promote the Music Impact Study at an international congress.
Our idea
Music video instead of PowerPoint: we let an artist explain what GEMA wants to find out with the study. With a song that sticks in your head. And a year later there was a sequel!
Scope of work
Two lovingly produced music videos.
Second Sequel
Illustration & Animation
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The musician behind the video: Our creative director Tobi. Composition and lyrics, all by him. Arranged, recorded and mastered by our friends at Eleven Creative Audio. And brought to cinematic life by our motion design team, who gave their all from character design to animation.
Frauen EM 2025
On Air Campaign
BEAT
Launch Campaign
Back to work
Want to know more?
Contact benjamin.kerneck@bdacreative.com
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