Our task
Development and execution of an attention-grabbing 360° campaign for the streaming premiere of “Das Kanu des Manitu” on RTL+.
Our idea
We turned the common word play “Ganz grosses Kino” – meaning “big cinema” or “a truly great spectacle” – into “Ganz grosses Kanu” (big canoe). Then we brought the pun to life on a massive scale.
Scope of work
A floating installation on the Rhine, social media and influencer integration, live TV programme integration, on air promotion, OOH, DOOH
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