Bring the key art (agency: The Refinery) to life across scores of digital placements in the US - from huge screens in Times Square and LA to DOOH displays in malls, and make sure each one casts a spell.
Our idea
Magic: this is an elite magic school for teenage witches, and we focused on the unsettling details. Runes flicker, smoke curls unnaturally, and the logo twists, into the creaking gates of the academy. These details pull viewers into the world of New Orleans’ witches-in-training.
Scope of work
Key art animation, adaptation, large-format and DOOH placements, digital ads, TV interface placements
00:00
/
00:00
Just add magic
Presenting our heroes: three teenage witches, their dangerously charming warlock peers and their elite magic school professors
