ARD
Wintersport
On Air Campaign
ARD
Wintersport
On Air Campaign
Our task‍
Development of a campaign that reinforces Das Erste's reputation as the home of winter sports.
Our idea
Winter - exactly our sport. Since Big Bang Theory we know: Nerdiness can be very funny. So we put the ARD experts in a shared flat in the mountains.
Scope of work
TV commercials, break bumpers, social video, online video.
Trailer
Idents
Production
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2col
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3col
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Film- & post-production: in-houseDirector: Ole Zapatka

Liquid rebrand
Branding
Faking Hitler
Launch Campaign
Back to work
Want to know more?
Contact benjamin.kerneck@bdacreative.com
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