3sat
Branding
3sat
Branding
Our task
We were tasked with reinventing the on-air and off-air communication for the collaborative program of ZDF, ORF, SRG, and ARD. Our challenge was to create an identity that reflects the dynamic and diverse nature of the joint broadcast while maintaining a cohesive and adaptable visual presence.
Our idea
We envisioned a strong, fast-paced identity that could effortlessly adapt to the wide range of content from each partner. The goal was to design an experience that, while bold and impactful, provides the perfect framework for the content it surrounds. Much like the channel itself, which thrives on diverse programming, the new identity consists of various elements that come together into a harmonious, unified whole—playful, dynamic, and always in motion.
Scope of work
Logo Design Typography Design Channel Branding Off Air guide lines.
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3sat Logo A key element is the newly redesigned logo, which retains the previous identity but now consists of three individual parts. This composition emphasizes the shared DNA of the broadcaster even more strongly: In addition to its own produced magazines, 3sat’s programming brings together the most important cultural, scientific, and societal programs from the three partner countries.
3sat New Custom Typeface We designed a custom typeface that harmonizes perfectly with the new logo. The rebrand is strongly defined by the typographic design and the overall animation concept.
3sat Labels We design a comprehensive visual package and develop a key visual for the opening titles of diverse television programs. While we create a cohesive graphic package, we also craft unique, individual elements that are brought to life through custom shoots—just like we did for the show Starke Stücke, where we combined design and live-action to create a dynamic and engaging visual experience.
Off -Air
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