ZDF logo!
Rebrand of a children’s news magazine
Telling stories that are important to a generation of true „digital natives“
logo! is a news program for children, but the audience ranges from toddlers to teenagers. Therefore, this news program needs to be accessible on many levels. That’s why we developed a storytelling toolkit that allows children to interact with the content that matters to them, at whatever level.
But where does our audience look for news and entertainment? On the web and on social networks. The logo! team does everything it can to spread news on as many channels as possible, so the brand must first and foremost be a social media brand. The result: a strictly visual storytelling style.
The corresponding explanatory world was designed and produced by Alpenblick Kreativagentur, with whom we were able to work on this project. The style mix of doodles, images, cut-outs and new original characters developed by them completed our design.
Real news, captivatingly communicated
Where news meets narrative art
Wherever possible – and in contrast to the broadcast package – images are the foundation of every report. This shortens the production time for the news team and makes the news easier for the audience to understand. If no picture is available, we are supported by a diverse selection of original figures from our friends at Alpenblick. More information about the explanatory world they designed and produced at logo! Erzählwelt | Alpenblick GmbH.