With Germany’s wildly popular comedy ‘Pastewka’ now heading into its tenth and final series, we came up with three wholly distinct artwork approaches.
One features the lead character Bastian in all his glorious self-important pretence, surrounded one last time by family and friends …
…another shows everything in a whirlwind…
…and yet another gives the audience a glimmer of hope. After all these years, will Bastian and Anne finally get together?
In line with the ‘Last Supper’ vibe of the final series, we additionally shot Bastian and his comedic cohorts in a set of saintly stills, halo and all,
displaying them gallery-style at Frankfurt’s central train station.
Facebook and Instagram treated fans to cinemagraphs, countdown posts, trailers for the individual characters and a digital gallery featuring the saintly shots.
And for a touch of romance, Bastian greeted Valentine’s Day visitors to Amazon’s German homepage with a rose in hand.
And for those who want to know exactly, here is an overview of the OOH…
…and trailer measures.