We worked alongside the ever talented set design team at Billionponts to bring the FIFA World Cup to Magenta TV. 64 matches, 32 nations, 29 days, 8 stadiums and 2 different brands on one huge set.

The graphics on set needed to accommodate two massive brands and one very dominant colour: magenta. We embraced Arabic pattern and all the colour from the a World Cup brand palette to celebrate the most exciting tournament of the world’s favourite sport.

We were excited to use Unreal Engine to build Doha at huge scale: on a massive high resolution led screen wrapping around the entire set. This allowed us to transport the audience from Doha bay to any of 8 stadiums with the power of Unreal.

A real set, placed inside a virtual world and combined with an extended reality sky – two different systems combined in camera in a live broadcast first.

Extensive pre, during and post match analysis of each game called for a robust infographic system. One that could present data with clarity in a visually dense space – both in augmented reality and on screen.