FIFA WM22
A set that celebrates the most exciting tournament in the world’s favourite sport.
BDA & BILLIONOINTS
We worked alongside the ever talented set design team at Billionponts to bring the FIFA World Cup to Magenta TV. 64 matches, 32 nations, 29 days, 8 stadiums and 2 different brands on one huge set.
![](https://www.bdacreative.com/wp-content/uploads/2023/05/03_Magenta_WM2022_set_FIFA-1-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/05/04_Magenta_WM2022_set_2022-1-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/05/05_Magenta_WM2022_set_screen-1.jpg)
FIFA WM 22 & Magenta Sport
The graphics on set needed to accommodate two massive brands and one very dominant colour: magenta. We embraced Arabic pattern and all the colour from the a World Cup brand palette to celebrate the most exciting tournament of the world’s favourite sport.
![](https://www.bdacreative.com/wp-content/uploads/2023/05/06_Magenta_WM2022_set_Analysis_wide-1-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/05/07_Magenta_WM2022_set_WM_orange_yellow-1-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/05/08_Magenta_WM2022_set_patern_Doha-1-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/05/09_Magenta_WM2022_set_build_screen_wipe_camera-1-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/05/10_Magenta_WM2022_set_GFX_lineup-1-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/05/11_Magenta_WM2022_set_patern-1-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/05/12_Magenta_WM2022_set_desk_audience-1-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/05/13_Magenta_WM2022_set_GFX_BB-1-1024x576.jpg)
Unreal Engine
We were excited to use Unreal Engine to build Doha at huge scale: on a massive high resolution led screen wrapping around the entire set. This allowed us to transport the audience from Doha bay to any of 8 stadiums with the power of Unreal.
![](https://www.bdacreative.com/wp-content/uploads/2023/05/15_Magenta_WM2022_ocean_logo_sadium_wide-1-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/05/16_Magenta_WM2022_Al_Wakrah_Stadion_night-1-1024x576.jpeg)
![](https://www.bdacreative.com/wp-content/uploads/2023/05/17_Magenta_WM2022_Stadium_Skyline_day-1-1024x576.jpeg)
![](https://www.bdacreative.com/wp-content/uploads/2023/05/18_Magenta_WM2022_Fifa_World_Cup_Al_Thumama_Stadion_day-1-1024x576.jpg)
Real set
A real set, placed inside a virtual world and combined with an extended reality sky – two different systems combined in camera in a live broadcast first.
This system also transported players and pundits from Doha back to the set. A simple remote green screen allowed from anywhere in the world to be placed into the same space as our presenters.
![](https://www.bdacreative.com/wp-content/uploads/2023/05/21_Magenta_WM2022_set_audience_right-1-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/05/22_Magenta_WM2022_Fifa_World_Cup_Set_monitor-1-1024x576.jpg)
![](https://www.bdacreative.com/wp-content/uploads/2023/05/23_Magenta_WM2022_set_wide_AR-1.jpg)
Real analysis
Extensive pre, during and post match analysis of each game called for a robust infographic system. One that could present data with clarity in a visually dense space – both in augmented reality and on screen.