The World Rally Championship kicked off the new season with a subscription-based premium web offer for hardcore rally fans. To create buzz for this complex product and peak the community’s interest, we edited existing footage into a fast-paced spot that matches the fans' viewing habits while containing all the necessary information. WRC (FIA World Rally Championship) has revolutionized rally coverage: WRC+ offers rally fans an entirely new live experience, both online and as a mobile app. The subscription service delivers live feeds from onboard cameras – from all teams and all legs of the rally. Fans can track each team live during the entire rally and compare team performances on the individual legs. Add 3 hours of highlights in HD per rally and it’s a MUST HAVE for any serious motorsports fan!