Bunt, laut und engaging: So feiert man Deutschlands erste schwule Datingshow!

MDR - Brisant Redesign

Zeitgemäß und modern bringt das ARD-Infotainmentmagazin „Brisant“ ab sofort den Zuschauerinnen und Zuschauern virtuelles Fernsehvergnügen ins Haus. Das Rebranding ist ein Remix aus klassischen Elementen des Editorial Designs mit leuchtenden Farbtexturen und unterstützt das thematische Wechselspiel zwischen informativer Sachlichkeit und glamouröser Wahrnehmung. Es besitzt einen hohen Wiedererkennungswert und kann über alle Medien hinweg eingesetzt werden.

RTL.DE Kampagne

Unter dem Motto „Nachrichten können alles sein, was Dich bewegt“ präsentieren wir RTL.de als das Nachrichtenangebot, bei dem man sich hinterher besser fühlt und nicht schlechter. Die Storyline der Kampagne: Jeder weiß, dass Nachrichten nicht immer gut sind. Und RTL.de will das nicht schön reden. Aber RTL.de ermöglicht, sich einen positiven Blickwinkel zu bewahren und auch die guten Aspekte einer Geschichte nicht zu vergessen. Deswegen brechen wir in der Kampagne den Begriff Nachrichten auf und zeigen, wie vielfältig Nachrichten sein können und dürfen.

INSIDE BORUSSIA DORTMUND

Ein Blick hinter die Kulissen der Saison 2018/2019 des BVB. Und Amazons erstes deutsches Sport-Original. Mit einer unübersehbaren Kampagne von uns.

TVNOW ORIGINAL CAMPAIGN

The series M – A City Hunts a Murderer, directed by David Schalko, could not be more contemporary and on the spot. Cynical politicians, fearmongering, right-wing propaganda, the search for scapegoats – all set against the backdrop of a murder thriller. This setting and plot make M highly topical and sophisticated content for the mainstream audiences of TV NOW. Audiences who love compelling stories, yet may have little affinity to Fritz Lang’s 1931 original. As we do not have audience flow, our viewers need to choose this content proactively. That’s why we focus on our star-studded cast. On posters and social media assets, the series’ stars address each viewer directly, with a personal touch, inviting them to join the murder hunt, so that it won’t be just a city hunting the murderer, but a whole country.

3sat Rebrand

In February 2019, television network 3stat had a complete makeover. 3sat, a joint project of ZDF, ORF, SRG and ARD, overhauled their brand design for both their on-air and off-air communications.

Prime Original Pastewka

Pastewka ist zurück. Und mit ihm ein neues Keyart und eine neue Kampagne von uns. In der neunten Staffel buhlt Bastian um seine Ex-Freundin Anne, er braucht dringend einen neuen Job - und er will Patenonkel werden. Doch die frisch gebackenen Eltern Hagen und Svenja sind von Bastians Absichten nicht überzeugt. Doch Bastian wäre nicht Bastian, wenn er nicht immer sein Ziel erreichen würde, auch wenn er dafür in neue, ungewohnte Rollen schlüpfen muss. Die Serie ist exklusiv bei Amazon Prime Video verfügbar: amazon.de/pastewka. © 2019 Amazon.com Inc., or its affiliates

Magenta Sport Rebrand

Sneak Preview of the new Magenta Sport Brand. More to follow shortly.

Amazon Prime Visa Card

Tom has a new Amazon Prime Visa Card. Why don't you?

Prime Original Beat

Niemand ist in der Berliner Technoszene besser vernetzt als der Club-Promoter Robert Schlag, genannt Beat. Um an die Hintermänner eines kriminellen Netzwerks zu kommen, wird Beat vom Europäischen Geheimdienst rekrutiert. Auf der Jagd nach den Drahtziehern des organisierten Organhandels wird Beat von seiner eigenen Vergangenheit eingeholt und gerät schnell an seine persönlichen Grenzen... Die Serie, bei der wir Keyart und Kampagne entwickeln durften, ist exklusiv bei Amazon Prime Video verfügbar: amazon.de. © 2018 Amazon.com Inc., or its affiliates Mehr zur Serie und der Kampagne bald an dieser Stelle.

Filme zum Einschiffen

Ab sofort gibt es bei Comedy Central Filme zum Einschiffen. Die Kampagne dazu kommt von uns.

You are wanted S2

You Are Wanted startet in die zweite Staffel. Und Amazon Prime Video hat uns erneut mit dem Kampagnenlead beauftragt. Hier nun die ersten Bilder zum Keyart und der Trailer. Update folgt... Die Serie ist exklusiv bei Amazon Prime Video verfügbar: amazon.de/youarewanted. © 2017 Amazon.com Inc., or its affiliates

MTV FTA CAMPAIGN

When MTV Germany asked us to develop a campaign to celebrate the return of MTV to free-to-air TV, we knew we had to express all irreverent spirit that this channel possesses with content that now extends well beyond music. Under the rallying cry ‘THE BEST THINGS IN LIFE ARE MTV’, we developed a campaign that champions freedom. Building on the adage that the best things in life are free, this was a call to action encouraging our audience to free themselves...

Music streamen - so easy

"Music streamen - so einfach wie alles von Amazon." - unter diesem Motto wirbt der Internet-Konzern für seine Plattform Amazon Music. Die Kampagne dazu wurde von der Münchner Agentur BDA Creative entwickelt und besteht neben TV-Spots aus einem Radioflight, DOOH, Social Video und Display Ads.

Jetzt auch in Kanada

Unsere erste Kampagne für Amazon Prime auf der anderen Seite des großen Teichs. Auf Plakaten, im Netz und im kanadischen Fernsehen.

CCN Campaign

Alle Fakten! Auch die abgefuckten! Die Comedy Central News sind zurück. Mit "Bad Boy" - Ingmar Stadelmann auf Comedy Central TV.

Sweet Spot

Sweet Spot, das ist im akustischen Sinne der Platz in einem Raum, an dem der Klang am besten ist. SWEET SPOT, das ist auch das junge Klassik-Magazin des Bayerischen Rundfunks, die junge Sicht auf Klassik im Radio, im BR Fernsehen und im Netz: trendy, unverschämt, überraschend und humorvoll.

LÄUFT MAL WIEDER

Bastian Pastewka hat nach seinem Wechsel zu Amazons Video-Streaming-Service Prime Video nicht nur medial ein neues Zuhause, er macht sich auch in der Serie selbst auf zu neuen Ufern. Das zeigt unsere breit angelegte Launch-Kampagne zur 8. Staffel. Das Hauptmotiv dieser ersten Prime Video-Staffel visualisiert den Comedian mit verlorenem Blick im geklauten Damenbademantel vor seiner neuen Behausung, einem Wohnmobil – gestrandet im Nirgendwo. Ganz nach dem Staffel-Motto: „Läuft mal wieder“...

BODYCHANGE CAMPAIGN

„Spiegelmomente“, so heißt die Kampagne des Online-Coaching-Anbieters BodyChange, die zu Jahresbeginn ins Fernsehen, ins Netz und auf die analogen und digitalen Plakatflächen Deutschlands kommt.

Echo Campaign

Hier erfahrt ihr mehr zu unserem Beitrag zur Echo-Kampagne, die im Dezember 2017 in Deutschland und Großbritannien lief.

Guten Morgen

Nick Jr. wünscht – und schafft – einen guten Morgen. Und zwar, indem er seine kleinen Zuschauer inspiriert, sie die Welt entdecken lässt und gleich zum Start in den Tag für gute Stimmung sorgt. Einladend und ansteckend. Und superklar betreffend der Altersgruppe und der zeitlichen Verortung...

AMAZON PRIME BUNDESLIGA

Wir feiern den Bundesliga-Audiostream von Amazon. Wenn die Bundesliga dieses Jahr wieder an den Start geht, sorgen wir dafür, dass die Fans besonders die Ohren spitzen.

ABGENICKT

For the relaunch of the kids channel Nickelodeon, we took the channel's new name, ‘Nick’ (meaning to nod, in German) to deliver a message that said ‘Yes!’

ABC NEWS AUSTRALIA

ABC Australia tasked us with developing a fresh, bold and adaptable design that enabled a consistent brand expression across all of their digital, social and television platforms. This new, simplified brand was to be united under a single name: ABC News.

MDR - SPORT IM OSTEN

Fast, exhilarating, immediate: a visual identity woven purely from the imagery and thoughts of fans and athletes themselves. Information is communicated powerfully, directly and clearly. The set is striking but unadorned. We did not want anything to get in between the viewer and the sports. We built a brand that sits on the terraces with us. Spitting blood and abuse. Shouting words of joy and encouragement. Raw, passionate and unvarnished. Sport im Osten is a fan

AMAZON PRIME VIDEO

Für die erste deutsche Amazon Original Serie "You Are Wanted“ hat uns Amazon Prime Video mit dem Kampagnenlead beauftragt. Die Serie ist exklusiv bei Amazon Prime Video verfügbar: amazon.de/youarewanted. © 2017 Amazon.com Inc., or its affiliates

Disney XD XMAS Package

The folks at Disney came to us with a cool concept with edge for their XD Christmas package: Cool Christmas. The antidote to everything that is soft, round, kindly and cuddly, XD is the anarchic refuge for young teens this Christmas. We developed a suite of IDs with Disney where our most celebrated XD characters are frozen, blasted and thrown off icy cliffs and our retelling of the story of the hapless gingerbread man ends no better than the folk tale.You can't catch me! I'm the Gingerbread Man! Yes we can, Gingerbread Man. Yes we can.

Classica Channel Branding

Most of us love the way classical music makes us feel. We love the music itself, but many of us have a perception of classical music as an institution of closed doors and grand venues. We were therefore excited to receive a brief from a passionate client that wanted to open these doors, reaching a fresh audience with a contemporary channel.

Spiegel Channel Brandings

Our design for the Spiegel Geschichte is as multi-layered as its program: like the view into a giant reflecting pane, it shows your own image and your surroundings but also a glimpse of what’s behind the glass. The elements of the graphics package include content layers, pieces of a single image, or – as for the IDs – numerous thematically connected photos. The effect is a larger, deeper and more complete picture. High-value content, key feature of the Spiegel brand, is at the front and center. Our updated version of the logo is modern and visually streamlined.

ARD Sportschau Rebrand

Spot-on for the kickoff to the year's first major sports event, one of the leading sports brands on German television introduces its new visual branding, from the fresh logo and broadcast design to sports events and studio visuals as well as web and mobile designs. In the “super sports year” 2016, BDA Creative also developed additional design packages, including those for the Olympics 2016, Tour de France, and the launch of the winter sports season. Each event was featured in a separate version of the design.

Sky Ticket Campaign

Sky Germany introduces a new way to Sky: Sky Ticket. That's sky without commitment. The only OTT service in Germany and Austria to provide the newest series, the latest blockbusters and exclusive live-sports. Thats great value for money and the choice to pay only for the content you want to watch. Introduced with a big launch campaign and a new, fresh tonality we are happy to support Sky on their success story by creating the campaign look and producing launch spots for cinema, digital and social media including updatable templates as well as digital out of home and print.

BR Fernsehen Rebrand

We are excited to announce to have won the new corporate design (on air, off air, digital) for BR Television. The core of the rebrand is its new, centered station logo. The new branding yields the spotlight to the content. Its design is understated, pure, timeless and informative. The idents are a celebration of people & their favorite places.

Amazon Prime Commercial

Amazon tasked us with the job to create a TV commercial for their Prime membership featuring real clients. After two weeks of intensive street casting we went shooting and had two fantastic days with an amazing mix of people. Here’s what they have to say…

Prime Video Campaign

Now on Amazon Prime Video: “If Hitler had won the war, what would you risk for freedom?” Based on the novel by Philip K. Dick and produced by Ridley Scott (Blade Runner) and Frank Spotnitz (The X Files), The Man in the High Castle explores the question what the world would look like if the Allied Forces had lost World War 2 and the United States had fallen under the rule of Japan and Germany. For us, this was one of the most fascinating 360 ° campaigns we were able to execute for Amazon Prime Video yet.

Disney Channel Global

Disney Channel came to us with one of the most challenging and interesting briefs that we have ever tackled: To develop an identity that will look after young kids, older kids, (female) grown ups and all of them together (quite a challenge!). Within this brief, we found our inspiration and our objective: To provide a safe, joyful, delightfuland feel-good channel for each of the Disney target groups: like all Disney properties, it will be A PRODUCT THAT ALWAYS DELIVERS.

ESPN UK Channel Brand

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Global Channel Branding

Global is Canada’s home of NCIS, The Simpsons, Glee and Saturday Night Live, and has the most-widely watched news service in the country. Global asked us to create an identity that matches their position as the progressive market-leader, so we took ‘big, friendly and bold’ as the proposition, with the aim of making it work across every platform.The resulting creative work is fast and fluid with a colour palette as broad as the channel’s content. But the standout feature is the outsized use of type and imagery: every graphic element is made as large as possible on screen.

audible.de Campaign

When audible asked us to create a new ad we joined up with our friends from Hello AG to come up with this concept which resulted in this still running strong Campaign.

UCI M-Bike World Cup

With 1m live views throughout the season plus around 2m views by VOD after each race the UCI Mountain Bike World Cup is big in its target audience. The 2016 rebrand is our take on live extreme sports and the aesthetics of high end bikes and gear.

Red Bull Wildones

They break the barriers of reality and possibility, exceeding all expectations: Wild Ones – Junge Helden features young extreme athletes who push their limits. The opener for ProSieben FUN’s new docutainment format seizes on this unfettered boldness and passion for extremes. Interferences, explosions, and wild fragments radiate from the protagonists, symbolizing life on the edge. The opener literally explodes with the protagonists’ energy. Their sheer power becomes visible, palpable, immersive. The opener draws the viewers in, allowing them to feel the fascination of extreme sports. It is both disturbing and captivating. From the very first second, viewers are primed for the content to follow – a journey to the outer limits of the humanly possible. The “Wild Ones” don’t play by the rules. They transform them. Just like the opener.

ABC NEWS Rebrand

A couple of years ago we worked with our friends at ABC Australia to launch ABC News 24, their new free-to–air, 24 hour digital news service showcasing the very best of the ABC’s journalism from Australia and around the world. ABC News is the authoritative news provider in Australia. ABC NEWS 24 is the contemporary, mobile and younger service that will drive ABC News forward. To define this we developed a brand proposition as ‘Get the news now’ from ABC NEWS 24. We worked closely with their in-house design teams on the user experience and rebrand of their new site. Several of our team members based themselves in Sydney for an extended period with the ABC team to ensure that the implementation and on-going look and feel of the brand, both on-air and online, was a success. The work won Design Week’s TV design of the year for 2011. Importantly the channel’s unique mix of authority and immediacy has now made it the most watched channel in Australia, beating Sky News.

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