Magenta Sport is the hybrid Pay TV offering of a linear sports channel and a live sports streaming portal. In cooperation with thinXpool Productions, the colleagues at Magenta Sport make more than 1,000 sports event each year accessible. A large part of the live graphics finishing needs to be done right in the broadcasting vehicle. For the redesign, we therefore needed to link the live graphics closely with the channel's brand design while meeting the requirements of the umbrella brand Telekom – which the public does not really connect with video. We oriented the design on the existing sports disciplines in the portfolio. With basketball, ice hockey and 3rd-league football, Magenta Sport represents three highly authentic team sports with a strong heritage and regional activities in Germany. The design builds on this authenticity and is capable to adapt to the different screen sizes of the main channels, including tablets and smartphones. Modern, fast, light and accessible, it does without ornate ostentation and exaggerated VIP-box luxury.