STIHL TIMBERSPORTS Rebrand
The original extreme sport
Combining the authenticity of a celebrated tradition with the precision of an extreme sport in a slick new look for TIMBERSPORTS
The package is built on the aggression and simplicity of the cut. An X centre screen forms the basis of the grid that the package is built on. TIMBERSPORTS has a beautifully simple premise but generates a surprising amount of complex data.
An animation style characterised by fast starts and hard stops moves our graphic elements on and off screen: everything from competition structure to athletic statistics are presented in a clear, bold grid over a variety of precisely cut and beautifully textured backgrounds.
A celebration of extremes
Wood and steel, power and precision, brutality and athleticism combine in a new look for the original extreme sport.