M – eine Stadt sucht einen Mörder
Have you seen this man?
‘M – a City Hunts a Murderer’ is a sophisticated TVNOW crime series that has won over a mainstream audience, so we focused our attention on its star-studded cast.
The show's actors engaged viewers on posters and in social media assets by speaking to them personally.
A massive poster motif on Berlin's busy street Warschauer Strasse was a major eyecatcher, as were out-of-home and digital out-of-home tools in Germany's 40 largest cities.
On-air and online content included an array of digital and social media teasers, and plotline and character trailers featuring the stars.