More social.


Less anti-social.

Smartphones open up infinite possibilities, not all of which are positive. That's why the Bavarian Ministry of Justice turned to us to create an educational campaign for schools across their state exploring the risks and boundaries of phone usage.

Vimeo

By loading the video, you agree to Vimeo's privacy policy.
Learn more

Load video

Who better to get school kids engaged in these topics than TikTok star and one of Germany's biggest influencers, Falco Punch? In an educational video to be used in schools, Falco demonstrates what can happen in the blink of an eye when phones are used for the wrong purposes. 

falco-punch-video-making-of-04
falco-punch-video-making-of-05
falco-punch-video-making-of-07
falco-punch-video-making-of-11
falco-punch-video-making-of-09
falco-punch-video-making-of-10

Falco presented his video during a live YouTube event with local politicians and school kids, finishing up with a discussion round and live Q&A.

Posters at schools and story teasers on Instagram created a buzz around the video, encouraging school kids to check out the website machdeinhandynichtzurwaffe.de where Falco shared snappy, attention-grabbing facts about the laws regulating internet usage.

mdhnzw-falco-punch-instagram
Vimeo

By loading the video, you agree to Vimeo's privacy policy.
Learn more

Load video

SIMILAR PROJECTS

Inside Borussia Dortmund | Prime Video
Easy Kampagne | Amazon Music
Verbotene Liebe – Next Generation | TVNOW
BEAT | Amazon Prime Video
Pastewka | Amazon Prime Video
Filme zum Einschiffen | Comedy Central