Pete began his career in Los Angeles as an artist and designer, founding UCLA’s Creative Technology Lab and Urge Design Studio among other ventures. Tired of the amazing weather after 12 years, he tried hard to return home to the UK but landed instead at Goodby, Silverstein & Partners in San Francisco. During his 7 year tenure, Pete was responsible for some of GSP's most prestigious campaigns, including HP’s iconic and multi-layered “The Computer Is Personal Again”, named as Ad Age and Adweek's "Campaign of The Year". Among other award-winning accounts, Pete went on to lead creative development on Sprint, which won GSP their largest business to date. His work now resides permanently in collections at MOMA and LACMA. Pete plays the piano pretty well, and the guitar less well. Don’t even ask about the ukulele.

James's career is founded on wanting to know what makes people tick, and it's this curiosity that gained him a first in History from Oxford and took him to BMP as a trainee planner. He became the agency's chairman on its merger with DDB in 1989 and guided BMP DDB to three Campaign 'Agency of the Year' awards before moving to a global role in the DDB network. James joins BDA at a very exciting time for the firm and its market, a time of change, challenge and opportunity. He believes an agency's success depends on harnessing its people's unique mix of skills and talents to make its work stand out from the rest; that, and hard work. As well as BDA, James chairs the Committees of Advertising Practice and advertising think-tank Credos.

Honor started in the broadcast industry as a runner and has since clawed her way up the corporate ladder, honing her trade at various production companies along the way. In 2005 Honor attended Wharton Advanced Management Programme at the University of Pennsylvania, USA, and in 2010 the Insead 'Finance for Executives' Programme in Fontainbleau, France (in a desperate, ill-fated attempt to improve her maths). Honor has been an instrumental component in the growth of BDA since co-founding the group with Bruce and has the job of translating outlandish, creative ideas in to strong economic growth.

Nikki is business director of branding & campaign work for new and non-contracted clients. She spends most of her time traveling around the world meeting new and interesting people, so it's a good thing that one of her passions is traveling around the world, meeting new and interesting people! She started in the South African commercials industry before moving into content & branding, making South Africa¹s first cross-cultural youth music & entertainment programme. Then 13 years ago she settled in the UK, and after working with the Premier League, joined BDA. She speaks English, Afrikaans and Zulu, and is currently studying Spanish (hola!). Oh, and she actually does have a farm in Africa.

Simon has worked in television set design for over 25 years and established Jago Design in 1992. This market leading and award-winning company worked across a range of programming from Saturday night entertainment shows to children’s programming. Since 1998, Simon has specialized in news & current affairs programmes, designing sets for the BBC, Sky, Channel 4 and ITV, as well as premium clients all around the world.

In 2008, BDA acquired Jago Design and Simon now leads a team of 8 top designers.

Hannah is a passionate Creative Director and Executive Producer who leads the original content-producing team at BDA. For 16 years Hannah has worked in close collaboration with brand, marketing, leadership and communication teams of organisations worldwide in the private, public and third sectors.

She has helped take BDA from 16th to 8th place in the Televisual Corporate Top 50 poll and her productions have won over 60 national and international awards for creativity and effectiveness since 2000. Hannah enjoys the great outdoors and travelling to hot, faraway places.

As Account Director, Carrie uses her mix of industry experience to nurture our current key client relationships and develop new lasting partnerships. Carrie’s background includes both broadcast and corporate production. As a successful Producer/Director she has prime-time factual broadcast credits for BBC1, BBC2, BBC3, ITV1 and Channel 5, including a Bafta award-winning series. Carrie’s enthusiasm for making creative, compelling films took her into the corporate sector where she has produced and directed projects for companies including Rolls-Royce, RBS and AstraZeneca and Telefonica. In her limited spare time Carrie juggles nappy changing with photography and oil painting..

Emma started out as a runner at Nickelodeon after graduating with a First in English & Media from the University of Sussex. In 1997 she moved into advertising as Account Manager at Lowe Lintas, working across Unilever’s international FMCG brands. Then her love of all things media took her to Red Bee Media in 2003, where she managed the re-launch of BBC Three and launched major brands including Little Britain, Gavin & Stacey, Merlin, and the rebranding of Doctor Who. Emma joined the team at BDA in 2010 bringing all her experience in interactive campaigns and channel branding. She now oversees all our work with contracted clients.

James started his career as a journalist before being seduced by the bright lights of advertising, joining WCRS in 1998 just in time for the dotcom boom, which was a learning experience for all concerned. He then joined the strategy agency, Branded, which let him loose on his favourite things: technology & television. James spent four years embedded at Orange working on consumer propositions, while also working on Channel 4, Betfair, Virgin Radio, Setanta & Channel 9, where he met a certain Australian creative director. James joined us in 2008 and set about bringing planning & advertising smarts to BDA, which has resulted in a very successful & ongoing relationship with our friends at ESPN.

Emmet has over 15 years experience of working in senior finance and operational roles within entertainment, media and creative businesses. As Group Finance Director he has day-to-day responsibility for the Finance, HR and Technology functions in all three BDA offices, and along with his fellow directors ensures that the business follows its strategic path. Outside of BDA Emmet is a Trustee of the Wandsworth Youth Enterprise Centre and enjoys cooking, wine and participating in rugby, his favourite sport, from the comfort of his armchair.

Paula brings over 20 years of experience to BDA Singapore, with a comprehensive knowledge in production, post-production, and DTT & satellite television. She’s crossed continents and cultures since venturing on an international career, having been at the helm of Blitz Film Productions in New Zealand, Star TV & Celestial Pictures in Hong Kong, ITV Select in London, All Asia Entertainment Networks in Jakarta, and now BDA in Singapore. When not out on the pitch playing the role of soccer mom to her two boys, Paula can be found on the sunny beaches of Bali or indulging her inner connoisseur with a glass of wine.

Telling stories is in Matthew's nature. He started at BDA nine years ago and since then has earned numerous awards for writing, editing and performing, culminating with a move to Singapore to become creative director. In recent years he's also developed a passion for stand-up comedy, and was runner up in the Laughing Horse 'New Act of the Year', beating fifteen hundred contestants along the way - although his mum still won't come to see him perform...

After a few years in TV production, Philipp attended Munich film school in 2000 then founded a documentary film company. A couple of films later he went back into TV, joining Creation Club as production manager, a role which took him into campaigns, commercials, shows, live concerts, events and movies. Philipp joined BDA Munich as Director of Operations in 2009 and was appointed to lead the company as Business Director in 2010.

Benjamin was on his way to becoming the second Boris Becker when he nearly won the West Virginia State Highschool Tennis Championships in 1997. But the finals were rigged, so he returned home with a miserable 2nd place trophy. After this setback he decided to never touch a racket again. Now after a ten years in media account managing branding, marketing, design and production work, he is more than happy with his decision.

In 2011 Benjamin joined BDA Munich to strengthen the senior management team, and as well as being responsible for marketing & strategy.

Tim graduated from Central Saint Martins with a first in graphic design and joined BDA London in 2003.

Since then he has created brands and directed advertising campaigns for broadcasters such as ESPN, ABC Australia, Global TV Canada, FX, NBC Universal, Fremantle Media, Discovery and VMMa Belgium.

After gathering a clutch of Promax and Design Week awards on the way, Tim joined BDA Munich as Creative Director in 2013.