ITV News is being relaunched as part of ITV’s overall repositioning as ‘The Brighter Side’, and ITV have asked us to reposition the news service around the idea of ‘bringing the facts to life’.

 

So our new branding and set design aspires to bring both gravity and intimacy to ITV’s flagship service.  We’ve done by deploying a large set and a clever virtual environment that brings the presenter and the headlines closer to the viewer; and it’s the first time that any news service has put real time headline footage into a fully 3D environment. It’s a genuine first brought about by our unique combination of expertise in branding and set design.