Amazon Prime

Für die erste deutsche Amazon Original Serie hat uns Amazon Prime Video mit dem Kampagnenlead beauftragt. Das Hauptmotiv für die Cyberthriller-Serie zeigt den Hauptdarsteller Matthias Schweighöfer von einer ungewohnten Seite. Er hat Blutspuren im Gesicht, sein Körper löst sich in digitalen Bausteinen und Glitches auf.

Disney XD XMAS Package

The folks at Disney came to us with a cool concept with edge for their XD Christmas package: Cool Christmas. The antidote to everything that is soft, round, kindly and cuddly, XD is the anarchic refuge for young teens this Christmas. We developed a suite of IDs with Disney where our most celebrated XD characters are frozen, blasted and thrown off icy cliffs and our retelling of the story of the hapless gingerbread man ends no better than the folk tale.You can't catch me! I'm the Gingerbread Man! Yes we can, Gingerbread Man. Yes we can.

Classica Channel Branding

Most of us love the way classical music makes us feel. We love the music itself, but many of us have a perception of classical music as an institution of closed doors and grand venues. We were therefore excited to receive a brief from a passionate client that wanted to open these doors, reaching a fresh audience with a contemporary channel.

Spiegel Channel Brandings

So vielschichtig wie das Programm ist, haben wir auch das Design interpretiert: es ist wie der Blick auf eine große verspiegelte Scheibe. Man erkennt seine eigene Reflexion, die Umgebung aber auch das, was dahinterliegt. Die Elemente des Grafikpaketes bestehen aus Content-Ebenen, Versatzstücken der gleichen Aufnahme oder im Fall der ID's diverser thematisch verwandter Fotografien, um dem Zuschauer ein größeres, tieferes und kompletteres Bild zu verschaffen. Wesentliches Merkmal bleibt dabei aber natürlich der Content und steht auch weiterhin im Vordergrund. Das Logo haben wir modernisiert und optisch vereinfacht.

ARD Sportschau Rebrand

Pünktlich zum Anpfiff des ersten großen Sportevents des Jahres präsentiert sich eine der größten Sport-Brands im deutschen TV mit einem neuen Erscheinungsbild: Vom Logo und Broadcast-Design für die TV-Sendung „Sportschau“ über Grafiken für Sportereignisse und TV-Studios bis hin zu Web- und Mobile-Design. Im Supersportjahr 2016 entwickelt BDA Creative zudem weitere Teil-Pakete des Designs, etwa zu Olympia 2016, zur Tour de France und zum Start der Wintersportsaison. Jedes dieser Events erhält eine eigene gestalterische Variante.

Sky Ticket Campaign

Sky Germany introduces a new way to Sky: Sky Ticket. That's sky without commitment. The only OTT service in Germany and Austria to provide the newest series, the latest blockbusters and exclusive live-sports. Thats great value for money and the choice to pay only for the content you want to watch. Introduced with a big launch campaign and a new, fresh tonality we are happy to support Sky on their success story by creating the campaign look and producing launch spots for cinema, digital and social media including updatable templates as well as digital out of home and print.

BR Fernsehen Rebrand

Wir freuen uns sehr, für BR Fernsehen das neue Corporate Design (On Air, Off Air, Digital) entwickelt zu haben. Das Corporate Design ist nominiert für den German Design Award 2017.

Amazon Prime Commercial

Amazon tasked us with the job to create a TV commercial for their Prime membership featuring real clients. After two weeks of intensive street casting we went shooting and had two fantastic days with an amazing mix of people. Here’s what they have to say…

Prime Video Campaign

Jetzt auf Amazon Prime Video: "Wenn Hitler den Krieg gewonnen hätte, was würdest du für die Freiheit riskieren?" Basierend auf Philip K. Dicks Roman und produziert von Ridley Scott (Blade Runner) und Frank Spotnitz (Akte X). The Man in the High Castle geht der Frage nach, wie die Welt aussehen würde, wenn die Alliierten den 2. Weltkrieg verloren hätten und Japan und Deutschland über die USA herrschen würden. Für uns eine der spannendsten 360° Kampagnen, die wir bisher für Amazon Prime Video umsetzen durften.

Disney Channel Global

Disney Channel came to us with one of the most challenging and interesting briefs that we have ever tackled: To develop an identity that will look after young kids, older kids, (female) grown ups and all of them together (quite a challenge!). Within this brief, we found our inspiration and our objective: To provide a safe, joyful, delightfuland feel-good channel for each of the Disney target groups: like all Disney properties, it will be A PRODUCT THAT ALWAYS DELIVERS.

ESPN UK Channel Brand


Global Channel Branding

Global is Canada’s home of NCIS, The Simpsons, Glee and Saturday Night Live, and has the most-widely watched news service in the country. Global asked us to create an identity that matches their position as the progressive market-leader, so we took ‘big, friendly and bold’ as the proposition, with the aim of making it work across every platform.The resulting creative work is fast and fluid with a colour palette as broad as the channel’s content. But the standout feature is the outsized use of type and imagery: every graphic element is made as large as possible on screen. Campaign

When audible asked us to create a new ad we joined up with our friends from Hello AG to come up with this concept which resulted in this still running strong Campaign.

UCI M-Bike World Cup

With 1m live views throughout the season plus around 2m views by VOD after each race the UCI Mountain Bike World Cup is big in its target audience. The 2016 rebrand is our take on live extreme sports and the aesthetics of high end bikes and gear.

Red Bull Wildones

They break the barriers of reality and possibility, exceeding all expectations: Wild Ones – Junge Helden features young extreme athletes who push their limits. The opener for ProSieben FUN’s new docutainment format seizes on this unfettered boldness and passion for extremes. Interferences, explosions, and wild fragments radiate from the protagonists, symbolizing life on the edge. The opener literally explodes with the protagonists’ energy. Their sheer power becomes visible, palpable, immersive. The opener draws the viewers in, allowing them to feel the fascination of extreme sports. It is both disturbing and captivating. From the very first second, viewers are primed for the content to follow – a journey to the outer limits of the humanly possible. The “Wild Ones” don’t play by the rules. They transform them. Just like the opener.

ABC NEWS Rebrand

A couple of years ago we worked with our friends at ABC Australia to launch ABC News 24, their new free-to–air, 24 hour digital news service showcasing the very best of the ABC’s journalism from Australia and around the world. ABC News is the authoritative news provider in Australia. ABC NEWS 24 is the contemporary, mobile and younger service that will drive ABC News forward. To define this we developed a brand proposition as ‘Get the news now’ from ABC NEWS 24. We worked closely with their in-house design teams on the user experience and rebrand of their new site. Several of our team members based themselves in Sydney for an extended period with the ABC team to ensure that the implementation and on-going look and feel of the brand, both on-air and online, was a success. The work won Design Week’s TV design of the year for 2011. Importantly the channel’s unique mix of authority and immediacy has now made it the most watched channel in Australia, beating Sky News.