If there is one thing DMAX won’t ever deliver, it is boredom. That is just as it should be – and the image trailer for the DMAX Roadshow 2014 was no exception. No easy task for us, as the trailer was to be an impressive retelling of the DMAX success story – including facts & figures such as market shares and comparative overview charts. We packed everything in an emotion-driven, fast-paced image trailer that also featured DMAX’s faces – protagonists of the thrilling content produced by DMAX and third parties. Together with powerful voiceovers and gripping, driving music, they connected the different messages of the trailer, keeping viewers interested. The result was a presentation of the channel’s sales figures that never bored the business clients – and a trailer that fully reflected the DMAX lifestyle.